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Research papers

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
Company: Nestle
January 1, 1970
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Citation

Mundrey, R. (1970a, January 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-art-of-simplicity-is-a-puzzle-of-complexity


Research papers

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024
Authors: Melanie Castro-Kelly, Kristin Hickey
Companies: kubi kalloo, Nike
January 1, 1970
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Citation

Castro-Kelly and Hickey (1970a, January 01). The Winged Goddess of Victory. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-winged-goddess-of-victory


Research papers

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026
Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc
Companies: Ikea, IPSOS
January 1, 1970
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Citation

Sweet, Nilstun and Boruc (1970a, January 01). Creating a Research Cyborg. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/creating-a-research-cyborg

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org


Research papers

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024
Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler
Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C
January 1, 1970
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Citation

McKenna-Mayes, Ward, MacKinnon and Chandler (1970a, January 01). The Book of Boobs and Project BeliEVE. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/-the-book-of-boobs-and-project-believe-


Research papers

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
January 1, 1970
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Citation

Spooner, L. (1970a, January 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org


Videos
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Citation

(1970a, January 01). Congress 2022 Presidential Adress. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/congress-2022-presidential-adress


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-