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Research reports

Fish toppers concept, pack and name research

This research was conducted in order to establish:1. How potential consumers positioned the productafter trial;2. Whether consumers were prepared to treat itbefore trial as a new form of eating experiencesoutside the existing main course...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Fish toppers concept, pack and name research. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/fish-toppers-concept-pack-and-name-research


Research reports

Qualitative research on frozen onion products

This research was undertaken to evaluate the appealof a number of possible forms of frozen onions and togenerate other ideas for frozen onions which could be ofinterest to housewives. About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Qualitative research on frozen onion products. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-frozen-onion-products


Research reports

Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board

The English Tourist Board is interested in howEngland is seen as a tourist/holiday center by the peoplewho live within the country 's boundaries. This preliminary research has been designed to provideinformation for a large-scale quantified survey of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/research-research-into-english-tourism-for-inbucon-aic-ltd-on-behalf-of-the-english-tourist-board


Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Qualitative research on Fly-Tox short life evaporator. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fly-tox-short-life-evaporator


Research reports

Lavatory cistern blocks

The purpose of the research was to examine a newLavatory Cistern Block and the attitudes of housewivesto various aspects of lavatory hygiene which would berelevant to the product. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 19, 1973
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Citation

, C. (1973a, June 19). Lavatory cistern blocks . ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-


Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French)

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973
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Citation

Durand, J. (1973a, June 15). Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French). ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/conclusions-derived-from-the-session-on-framing-of-questionnaires-and-techniques-of-data-collection-french-


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers-german-


Research papers

Consumer behaviour and the buying decision

Marketing as a problem - solving science is profoundly involved in the study of consumer behaviour. All management decisions concerning marketing activities and researches are founded in some way on hypotheses regarding the behaviour of consumers and...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mihail C. Demetrescu
June 15, 1973
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Citation

Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision


Research papers
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Citation

Cowan, D. (1973a, June 15). Comments on the third session and on the conference in general. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general