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Research reports

Report on further qualitative research on the 'Dirtsearcher commercial'

The objectives of the research reported here were toexamine the commercial of the Hoover Dirtsearcher inorder: 1. To assess how well the advertisement fulfillsits objectives;2. To determine whether the advertisement hasany negatives or contains...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1972
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Citation

, C. (1972a, September 23). Report on further qualitative research on the 'Dirtsearcher commercial'. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-the-dirtsearcher-commercial-


Research reports

Air-fresheners test of four fragrances for different living areas

Ciba-Geigy has developed a family block solid air-freshener for domestic use. The research was required to test the four fragrances againsteach other in terms of their suitability for differentuses and to determine one fragrance for optimum...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1972
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Citation

, C. (1972a, September 16). Air-fresheners test of four fragrances for different living areas. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/air-fresheners-test-of-four-fragrances-for-different-living-areas


Research reports

Qualitative research on creamed mushrooms line extensions

Five possible new line extensions for creamed mushrooms havebeen developed. The research was required to obtain data on the initial consumer reactionto these new products/concepts.  About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 13, 1972
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Citation

, C. (1972a, September 13). Qualitative research on creamed mushrooms line extensions. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-creamed-mushrooms-line-extensions


Research reports

Operation clipper

H.P. Sauce Ltd. is considering developing a rangeof individual milk-based desserts packed in 5oz. ring-pull'lined' cans, similar to those produced by Del Monte and ontest market in the U.K. but probably with different flavorsand different fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 9, 1972
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Citation

, C. (1972a, September 09). Operation clipper. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/operation-clipper


Research reports

Preliminary qualitative research on men's toiletries

Yardley's are currently planning an Image Survey onToiletries amongst women which will include some questioningon male toiletries. The research reported here provides dataon key attitudinal dimensions for inclusion in the ImageSurvey, and sets out a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1972
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Citation

, C. (1972a, September 08). Preliminary qualitative research on men's toiletries. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-men-s-toiletries


Research reports

Old Horborn

The research was conducted in order to assess thereactions to possible advertisements for Old Holbornfor a press campaign to supplement the posters inthe development areas, and in particular, to assessthe capacity of the advertisements to win new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 7, 1972
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Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/old-horborn


Research reports

Project 064

The objective of the research was to assess thereactions of those likely to be affected by the extensionof coupons to Park Drive Plain, not only regularsmokers of Park Drive Plain itself but also smokersof other Park Drive brands and women...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1972
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Citation

, C. (1972a, September 03). Project 064. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/project-064


Research papers

Market segmentation

In the broadest sense of the term, market segmentation as a strategy has been with us as long as marketing itself. Essentially, it hinges on the principle that consumers are not all alike, and utilises that principle in the sale of merchandise. Until...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. l. Biel
Company: Ogilvy
September 1, 1972
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Citation

Biel, A. L. (1972a, September 01). Market segmentation. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/market-segmentation-1016


Research papers

Innovative marketing between industrial civilization and culture

The identification of certain changes on a world-wide level leads to the need to redefine the firm in terms of the prospects of permanent innovation on two levels, that of "civilization" and that of "culture". With such an aim it is necessary to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: D. Bratina, G. Zanetti
September 1, 1972
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Citation

Bratina and Zanetti (1972a, September 01). Innovative marketing between industrial civilization and culture. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/innovative-marketing-between-industrial-civilization-and-culture