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Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials


Research reports

Report on qualitative research on Setlebs packaging research

The objectives of the research reported here were toascertain the design elements of the Setlers packagingwhich could be improved upon both to Setlers users andto users of competitive products i.e., Rennies, Phillipsindigestion tablets and Alka...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Report on qualitative research on Setlebs packaging research. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-setlebs-packaging-research


Research reports

Qualitative research on Holder Cigars

The research was required to help provide indications and directions for the development of HolderCigars. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1972
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Citation

, C. (1972a, March 19). Qualitative research on Holder Cigars. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-holder-cigars


Research reports

Qualitative research on recently launched low-tar brands

This research was designed to provide preliminaryindications on the progress of the launch soft SilkCut No3, Embassy Extra Mild, and Players York, andthe reactivation of Pall Mall. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1972
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Citation

, C. (1972a, March 18). Qualitative research on recently launched low-tar brands. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-recently-launched-low-tar-brands


Research reports

Report on further qualitative research on Cooks/UDT/ Money Centre concept

Qualitative research was undertaken to examine:- The public image of Travel Agents in general andThomas Cook in particular;- Reactions to the idea of Cook's branches becomingboth travel agents and money centers. The research findings raised the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Report on further qualitative research on Cooks/UDT/ Money Centre concept. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-cooks-udt-money-centre-concept


Research reports

Qualitative research on babycare products

Intex Proprietaries are considering the introduction ofa new range of baby care products on the English market.The objectives of the research reported here were toexamine the attitudes of both present and prospectivemothers of young babies towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Qualitative research on babycare products. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-babycare-products


Research reports

Aspen Sherry placement test and tachistoscope test between green and clear bottles

Harveys are considering changing the traditionalgreen bottle for a new clear bottle on their Aspenbrand of South African Sherries. Research wascarried out to determine in what ways the bottle's colour would influence consumers' attitudes to thesherry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1972
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Citation

, C. (1972a, March 01). Aspen Sherry placement test and tachistoscope test between green and clear bottles . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/aspen-sherry-placement-test-and-tachistoscope-test-between-green-and-clear-bottles-


Research reports

Qualitative research on 'Wool Jersey'

The overall objective was to assess the relevanceand acceptability of the execution of the 'Sensual Maleand the Wool Jersey Look' concept amongst the targetaudience of Young Males. The ideal communicationobjectives are that the execution suggests to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1972
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Citation

, C. (1972a, February 13). Qualitative research on 'Wool Jersey'. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-


Research reports

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1972
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Citation

, C. (1972a, February 01). Report on research for a new range of shampoo applicators. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/report-on-research-for-a-new-range-of-shampoo-applicators