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Research papers

Motivations as the Catalyst of Understanding Behaviour which Guides Experiences

We live in a world guided by experientialism; there is a movement from consumption of goods and traditional services towards the pursuit and enjoyment of memorable experiences. We see this shift in a more pronounced way in the post-COVID-19 world,...

Catalogue: Asia Pacific 2024
Authors: Debanjana Kapoor, Srinivasan Mohan
Company: NielsenIQ
November 19, 2024
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Citation

Kapoor and Mohan (2024a, November 19). Motivations as the Catalyst of Understanding Behaviour which Guides Experiences. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/motivations-as-the-catalyst-of-understanding-behaviour-which-guides-experiences


Videos

CO-MENnity

The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...

Catalogue: Asia Pacific 2024
Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu
November 19, 2024
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Citation

Steel, Qiu, Wang and Hu (2024a, November 19). CO-MENnity . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/co-mennity--12702


Videos

Ignite Your Creativity: 5 Skills to Build Your Creative Muscles

Everyone has the potential to be creative. Join Evette Cordy?Innovation Expert, Author, and recent Gold Medalist at the World Masters Athletics Championships?for this dynamic session that will unlock your creative potential and help you build your...

Catalogue: Asia Pacific 2024
Author: Evette Cordy
November 19, 2024
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Citation

Cordy, E. (2024a, November 19). Ignite Your Creativity: 5 Skills to Build Your Creative Muscles. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/ignite-your-creativity-5-skills-to-build-your-creative-muscles


Videos

Opening & Welcome

Catalogue: Asia Pacific 2024
Author: Joaquim Bretcha
Company: ESOMAR
November 19, 2024
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Citation

Bretcha, J. (2024a, November 19). Opening & Welcome . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/-opening-welcome-


Videos

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
November 19, 2024
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Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai-12697


Research papers

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
Companies: Samsung Electronics, Samsung
November 19, 2024
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Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai


Videos

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
November 19, 2024
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Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise--12696


Videos

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai-12699


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
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Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12707