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Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-


Research reports

Whitebread Super Premium Pale Ale name and pack concept testing

The concept researched is intended to be a premium beer,selling in its own right as a special (occasional) brew inthe 30-40p price range, to be respected by beer drinkersand adding prestige generally to Whitbread products. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Whitebread Super Premium Pale Ale name and pack concept testing. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/whitebread-super-premium-pale-ale-name-and-pack-concept-testing


Research reports

Qualitative research on Soft Moist cat food

This research was conducted to determine cat owners'reactions to the concept of soft moist cat food andto the packaging of such a product. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Qualitative research on Soft Moist cat food. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-soft-moist-cat-food


Research reports

Mattress ticking selection from 37 designs and colour variations

It was considered essential that the people making theselection should be people who were specifically thinkingabout mattress-tickings and not treating the designs in avacuum. Accordingly, the research was organized to selectindividuals who were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Mattress ticking selection from 37 designs and colour variations. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/mattress-ticking-selection-from-37-designs-and-colour-variations


Research reports

Super C

The research was required to examine the feasibility of makinguse of the B.A.T. De Luxe Length version of Benson &Hedges in a 2-row flip-top pack, with a longer length anda higher price as a way of protecting Benson &Hedges as an exclusive C...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1973
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Citation

, C. (1973a, July 29). Super C. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/super-c


Research reports

Quantitative check on attitudes to cinema advertising

The research reported here was carried out by CRAM on behalf of Pearl & DeanLtd., to find out the attitudes of cinema-goers towardsadvertising in the cinema with a view to the possibleextension of advertising time. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973
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Citation

, C. (1973a, July 23). Quantitative check on attitudes to cinema advertising. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/quantitative-check-on-attitudes-to-cinema-advertising


Research reports

Report on qualitative research on two advertising approaches for the Polaris concept

The research objectives were:1. To find out about the communication of theSchweppeshire brand, and each element withinit;2. To highlight differences to respondents betweenthe positionings of the two films (Monk andSon of Ironing Board);3. To supply...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1973
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Citation

, C. (1973a, July 23). Report on qualitative research on two advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-advertising-approaches-for-the-polaris-concept


Research reports

Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.

Previous research indicated that Fine Fare had adual character, the different images developing from howit was seen from the outside as opposed to the inside.Overall, however, it seemed to have potential as a middleoption between the extremes of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Research on Fine Fare imagery and advertising slogan for C.D.P. Ltd. on behalf of Fine Fare Ltd.. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/research-on-fine-fare-imagery-and-advertising-slogan-for-c-d-p-ltd-on-behalf-of-fine-fare-ltd-


Research reports

Report on qualitative research on a Top Deck commercial

Following qualitative research (CRAM 973), examiningthree different approaches for the advertising ofTop Deck, Doyle Dane Bernback have produced a30-second and 15-second cartoon commercial 'Diver'.The objectives of the research reported here wereto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Report on qualitative research on a Top Deck commercial. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-top-deck-commercial