You searched for: ""

View company listing on ESOMAR Directory

ANA has found 12198 results for you, in 632 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Report on qualitative research on Rowntrees fruit pastilles commercial

Garland-Compton has produced a new campaign for Rowntrees Fruit Pastilles 'Pick the Pastille'. The introductory commercial shows three children guessing the flavour of the pastille being eaten, in the setting of a school playground.The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Report on qualitative research on Rowntrees fruit pastilles commercial. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rowntrees-fruit-pastilles-commercial


Research reports

Store traffic survey in C. & A.

C. & A. Modes are currently appraising the heating and air conditioning requirements of two stores, one in Liverpool and one in Newcastle-upon-Tyne. In order to determine these requirements accurately, it is considered essential to quantify the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Store traffic survey in C. & A.. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/store-traffic-survey-in-c-a-


Research reports

Homebake cakes

Lyons Groceries Division has developed two new concepts of a Home Baked Cake. These are: Wet Cake Mix and Home Bake Cake. The objectives of the research were to obtain: 1. housewives' reactions to the concepts; 2. a preliminary assessment of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Homebake cakes. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/homebake-cakes


Research reports

Qualitative research on Toffo commercials

The research was conducted to examine three commercialsdesigned as part of a series for TV advertising of Toffo. Each commercial uses the campaign phrase "Chew things overwith Toffo", and features different individuals presented witha problem in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on Toffo commercials. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-commercials


Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Report on Yeastvite food tonic tablets. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/report-on-yeastvite-food-tonic-tablets


Research reports

Product preference test on bathroom units

The objectives of this research were as follows:1. To. identify respondents' color preferences for kitchen units.2. To determine and evaluate respondents' preferences related to bathroom cabinets in terms of: Design, Size, Colour, Trim, Doors,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Product preference test on bathroom units. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/product-preference-test-on-bathroom-units


Research reports

Pre-testing and commercials "Wake up your stomach"

The general objectives of this research were to assess reactions to and understanding of a new TV Commercial for Eno based on the 'Wake up your stomach' press advertising. The new advertisement was compared to the present 'Tarzan' film and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Pre-testing and commercials "Wake up your stomach". ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/pre-testing-and-commercials-wake-up-your-stomach-


Research reports

Readership survey newspaper freesheets

Within the circulation area of the Lancashire Evening Post a number of Freesheet operations have been recently set up; these Freesheets claim to offer local businesses, especially the smaller retailers, a cost-effective advertising medium which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Readership survey newspaper freesheets. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/readership-survey-newspaper-freesheets


Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on detergents. ANA - ESOMAR. Retrieved January 21, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-detergents