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Research papers

Testing a product on a new foreign market

As Research Office of a large Company of organised distribution including a chain of Department Stores, Variety Stores and Supermarkets we have been visited in the last years by a great number of businessmen from foreign countries who were faced with...

Catalogue: ESOMAR Congress 1964
Author: Edoarda Sanna
June 15, 1964
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Citation

Sanna, E. (1964a, June 15). Testing a product on a new foreign market. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/testing-a-product-on-a-new-foreign-market


Research papers

Weighting of non proportional samples

The statistical sampling technique is nowadays generally used in surveys on the particular conditions and problems of the market for several products as well as in opinion surveys. The sampling technique is to supply the "most efficient" results by...

Catalogue: ESOMAR Congress 1964
Author: Giorgio Marbach
June 15, 1964
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Citation

Marbach, G. (1964a, June 15). Weighting of non proportional samples. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/weighting-of-non-proportional-samples


Research papers

Industrial marketing research in Europe

Marketing research is perhaps 50 years old. But almost all the pre-war surveys were concerned with domestic consumers and not with industrial customers. Although there is little doubt that some research inquiries into industrial markets were...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Aubrey Wilson
June 15, 1964
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Citation

Wilson, A. (1964a, June 15). Industrial marketing research in Europe. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/industrial-marketing-research-in-europe


Research papers

Traffic forecast in respect of the "Autostrada Dei Fiori"

The subject in respect of road-traffic forecast may, doubtlessly, seem a very specialised one and somewhat lying on the outer side of the cases which usually fill the mini of those taking part in ESOMAR, but in actual fact, the procedure which is...

Catalogue: ESOMAR Congress 1964
Author: Michel Drillet
June 15, 1964
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Citation

Drillet, M. (1964a, June 15). Traffic forecast in respect of the "Autostrada Dei Fiori". ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/traffic-forecast-in-respect-of-the-autostrada-dei-fiori-


Research papers

The concept of reference-group and group influence patterns

This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an...

Catalogue: ESOMAR Congress 1964
Author: Giampaolo Fabris
Company: DOXA
June 15, 1964
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Citation

Fabris, G. (1964a, June 15). The concept of reference-group and group influence patterns. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/the-concept-of-reference-group-and-group-influence-patterns


Research papers

Specific case of points of sale selection through census and sampling

Selecting points of sales is a problem which many concerns, dealing with large consumption products, have to face frequently, either when they want their products to be sold in first class stores or when they want to start a promotional action with...

Catalogue: ESOMAR Congress 1964
Author: Jean Bigant
June 15, 1964
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Citation

Bigant, J. (1964a, June 15). Specific case of points of sale selection through census and sampling. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/specific-case-of-points-of-sale-selection-through-census-and-sampling


Research papers

Market research and econometric analysis Integrated in a forecast model

This report proposes; to show how Pietro Gennaro e Associati has undertaken and resolved, using complementary methodologies, the problems of forecasting the development of an industrial sector. We have deemed it worthwhile to give a demonstration of...

Catalogue: ESOMAR Congress 1964
Author: Achille Del Castillo
June 15, 1964
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Citation

Del Castillo, A. (1964a, June 15). Market research and econometric analysis Integrated in a forecast model. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/market-research-and-econometric-analysis-integrated-in-a-forecast-model


Research papers

Econometric methods in forecasting sales of industrial products

There are of course considerable advantages in forecasting the sales of industrial products, whether for taking decisions regarding Investments (medium and long term) or the orientation of sales and production policy (short and medium term), but such...

Catalogue: ESOMAR Congress 1964
Authors: Michel Salomon, Pierre Aviron
June 15, 1964
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Citation

Salomon and Aviron (1964a, June 15). Econometric methods in forecasting sales of industrial products. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/econometric-methods-in-forecasting-sales-of-industrial-products


Research papers

The role of marketing research in planning company development

This report intends to show how an Italian company has set up and carried out a development program taking as a basis the results obtained from a marketing research plan. No special methodologies were used for each separate research but taken as a...

Catalogue: ESOMAR Congress 1964
Author: Domenico d'Angelo
June 15, 1964
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Citation

d'Angelo, D. (1964a, June 15). The role of marketing research in planning company development. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-planning-company-development