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(2022a, September 23). Fast Forward to Connected Generations. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/fast-forward-to-connected-generations


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(2022a, September 23). Customer Journey Realities. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/customer-journey-realities


Research papers

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel
Companies: eCGlobal Solutions, Itau Unibanco
September 23, 2022
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Citation

Rocha, Simoes and da Matta Furniel (2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods-


Research papers

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary
Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe
Companies: Versa Research, GIVO Africa
September 23, 2022
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Citation

Boyle-Komolafe, Omisakin, Anyanwu and Boyle-Komolafe (2022a, September 23). Data, Technology, People and Environment. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/data-technology-people-and-environment


Videos

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement-11954


Videos
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(2022a, September 23). Business Presentation - Hotspex . ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/business-presentation---hotspex-


Videos
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Citation

(2022a, September 23). Imagine a world. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/imagine-a-world


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Citation

(2022a, September 23). ESOMAR Foundation and Research in Need . ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/esomar-foundation-and-research-in-need-


Research papers

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michaela Mora, Damion Taylor, Kerry Edelstein
Companies: Research Narrative, Relevant Insights, Prometheus Digital
September 23, 2022
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Citation

Mora, Taylor and Edelstein (2022a, September 23). The Role of Research in Powering What Matters In DEI. ANA - ESOMAR. Retrieved June 21, 2025, from


https://ana.esomar.org/documents/the-role-of-research-in-powering-what-matters-in-dei