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Research papers

Opening remarks

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: knowledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Jacques de Keyser
June 15, 1985
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Citation

de Keyser, J. (1985a, June 15). Opening remarks . ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/opening-remarks-


Research papers

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Dirk Huisman
Company: SKIM
June 15, 1985
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Citation

Huisman, D. (1985a, June 15). Entrepreneurship. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/entrepreneurship


Research papers

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Authors: David Brown, Maryanne Roach
February 27, 1985
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Citation

Brown and Roach (1985a, February 27). Uses and application of IMS databases and information sources for competitor analysis. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/uses-and-application-of-ims-databases-and-information-sources-for-competitor-analysis


Research papers

Competitive analysis and media planning

This paper is a contribution to the ESOMAR Seminar on competitor analysis in the pharmaceutical market. It has the intention to point at practical analysis of competitor promotion. This in itself is not new, of course, but the paper describes another...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Jan A. Schipper
February 27, 1985
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Citation

Schipper, J. A. (1985a, February 27). Competitive analysis and media planning. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/competitive-analysis-and-media-planning


Research papers

The use of international online databases in competitive analysis

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Janet Matthews
February 27, 1985
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Citation

Matthews, J. (1985a, February 27). The use of international online databases in competitive analysis. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-use-of-international-online-databases-in-competitive-analysis


Research papers

Business intelligence for top management

The author proposes the creation of a Business Intelligence function for top management - function to provide competitive, environmental, and internal information and analysis needed for decision making. Author states the "prime mission" of such a...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Henri Lipmanowicz
February 27, 1985
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Citation

Lipmanowicz, H. (1985a, February 27). Business intelligence for top management. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/business-intelligence-for-top-management


Research papers

Macroanalysis of the international pharmaceutical industry

With the increasingly international nature of the pharmaceutical industry, market researchers are faced with the task of analysing companies and product sectors that are exposed to a wide variety of operating conditions. Whether conducting analysis...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Steve-Michael Plag
February 27, 1985
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Citation

Plag, S. (1985a, February 27). Macroanalysis of the international pharmaceutical industry. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/macroanalysis-of-the-international-pharmaceutical-industry


Research papers

Competitor analysis

This paper traces the theoretical development of a company's planning process from basic financial planning to strategic management. It highlights the fact that a competitor intelligence programme is a necessary condition to enable the company to...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Stewart Fairbairn
February 27, 1985
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Citation

Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/competitor-analysis-


Research papers

Decoding medical advertising

This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter Cooper
Company: QRi Consulting Ltd.
February 27, 1985
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Citation

Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/decoding-medical-advertising