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Research reports

Breeze exploratory research in Jamaica

Research has been conducted on behalf of RBL into the attitudes of Jamaican housewives towards laundry products. Transcripts of the data collected have been made available to RBL. This research report sets out an analysis of the material and is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Breeze exploratory research in Jamaica. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/breeze-exploratory-research-in-jamaica


Research reports

Report on qualitative research into small unit pickle containers

H.P. Sauce has developed a 4oz. container for pickles. The container is a shallow square dish and the top is sealed either with aluminum foil or translucentplastic. It will be possible to print on the sides of the container and/or the top. The main...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Report on qualitative research into small unit pickle containers . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-small-unit-pickle-containers-


Research reports

Qualitative research on hairdressing/deodorants

The principal aim of this research was to assess consumer reaction to a new shape of aerosol within the context of a men's hairdressing spray and a men's deodorant. The new shape of aerosol has been created by means of anoversleeve. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on hairdressing/deodorants . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-hairdressing-deodorants-


Research reports

Report on qualitative research on Atora 'wonderfully warm' commercials

"Wonderfully Warm" is the new creative approach for the 1971-1972 TV advertising for Atora. Visuals of the proposed commercial were made available for testing, together with two soundtracks. The advertising objectives for the commercial are:a. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research on Atora 'wonderfully warm' commercials. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-atora-wonderfully-warm-commercials


Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-


Research reports

Research report on Bristows' "shampoo and conditioner in one" presse advertisements

McCann-Erickson has produced five potential press advertisements for the new Eristows shampoo and conditioner in one product. The major objective of the research reported here was to ascertain which of the four main advertisements best communicates...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Research report on Bristows' "shampoo and conditioner in one" presse advertisements . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/research-report-on-bristows-shampoo-and-conditioner-in-one-presse-advertisements-


Research reports

Qualitative research on Park Drive Plain advertising

New advertisements have been prepared for poster advertising of Park Drive Plain. The advertising was designed as a departure from previous advertising forthe brand and was intended to slowly upgrade the image of Park Drive and make Park Drive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising-


Research reports

Qualitative research on Sovereign advertising

This research was undertaken in order to assess reactions to samples of a proposed new campaign, along with other sample advertisements for Sovereign. An attempt was made to examine how the proposed campaign measured up to preset research objectives....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on Sovereign advertising . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign-advertising-


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps