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Citation

(2022a, September 23). Congress 2022 Closing & Awards. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/congress-2022-closing-awards


Videos

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Financial Security in the Unsafe World. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/financial-security-in-the-unsafe-world-11969


Videos

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa-11971


Videos
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Citation

(2022a, September 23). Business Presentation Black Swan - What if we could predict what consumers truly want? . ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/business-presentation-black-swan---what-if-we-could-predict-what-consumers-truly-want-


Videos
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Citation

(2022a, September 23). Lunch Discussion 75 Innovations in MR. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/lunch-discussion-75-innovations-in-mr


Videos

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness-11935


Videos

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today-11939


Videos

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/flip-the-coin-11940


Videos

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research--11936