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Research papers

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making


Videos

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america-12389


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Research papers

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america


Videos

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024
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Citation

Cilley, C. (2024a, April 24). The Era of Pet Humanisation . ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/the-era-of-pet-humanisation--12384


Videos

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/synthetic-responses-revolution-12388


Videos
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Citation

Valente and Caballero Reinoso (2024a, April 24). Rainbow of Responses . ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/rainbow-of-responses--12407


Videos
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Citation

Sciarretta, C. (2024a, April 24). Media Metrics. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/media-metrics


Videos
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Citation

Palacio, X. (2024a, April 24). Takeaways: AI Breakout Session. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/takeaways-ai-breakout-session