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Research papers

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/are-you-ok-zoomers-


Research papers

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...

Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
Companies: CoolTool Inc, SURA Chile, qiip
April 25, 2023
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Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/biometric-cognitive-and-predictive-validation-in-agile-ux-for-a-colombian-fintech


Research papers

Shaping the Future in Uncertain Times

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...

Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
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Citation

Galvan and Romo de Vivar Villasana (2023a, April 25). Shaping the Future in Uncertain Times. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/shaping-the-future-in-uncertain-times

Closing Keynote: Humberto Polar

Humberto Polar Partner/Chief Creative Officer at The Juju, Mexico

Catalogue: Latin America 2023
Author:
April 25, 2023
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Citation

(2023a, April 25). Closing Keynote: Humberto Polar . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/closing-keynote-humberto-polar-

Enhancing an Advertising Space with a Single-Source View of its Audience

Measuring consumers? responses to advertising stimuli was a foundational demand for the industry. Since the very first days of the commercial use of radio and TV spaces, advertisers have commissioned researchers to find out if their targets were...

Catalogue: Latin America 2023
Authors: Ben Boix, Daniela Martinez, Alejandro Etchart
April 24, 2023
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Citation

Boix , Martinez and Etchart (2023a, April 24). Enhancing an Advertising Space with a Single-Source View of its Audience. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/enhancing-an-advertising-space-with-a-single-source-view-of-its-audience-12056

Transforming Established Research

Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...

Catalogue: Latin America 2023
Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao
April 24, 2023
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Citation

Urdaneta , Valderrama Nicholls and Velasco Henao (2023a, April 24). Transforming Established Research . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/transforming-established-research--12057

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america-12060
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Citation

Bretcha, J. (2023a, April 24). Opening of the Latin America Conference 2023. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/closing-session-of-the-latin-america-conference-2023


Research papers

Enhancing an Advertising Space with a Single-Source View of its Audience

Measuring consumers? responses to advertising stimuli was a foundational demand for the industry. Since the very first days of the commercial use of radio and TV spaces, advertisers have commissioned researchers to find out if their targets were...

Catalogue: Latin America 2023
Authors: Ben Boix, Daniela Martinez, Alejandro Etchart
Company: A+E Networks Latin America
April 24, 2023
×

Citation

Boix , Martinez and Etchart (2023a, April 24). Enhancing an Advertising Space with a Single-Source View of its Audience. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/enhancing-an-advertising-space-with-a-single-source-view-of-its-audience