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Research papers

Emotional Motivation in Banking

Covid-19's global devastation and consequential economic turmoil has far surpassed the economic shocks ofhistorical Black Swan events. As economies around the world try to get to grips with the full consequences of Covid-19, and the paths theyshould...

Catalogue: Future-Proofing and Foresight
Authors: Con Menictas, Brian Fine
Companies: Strategic Precision, Quality Online Research
April 14, 2022
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Citation

Menictas and Fine (2022a, April 14). Emotional Motivation in Banking. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/emotional-motivation-in-banking


Webinars

Tech-celebrating Insights

What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ray Poynter, Dan Fleetwood
Companies: MRII, QuestionPro
April 14, 2022
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Citation

Kraus, Poynter and Fleetwood (2022a, April 14). Tech-celebrating Insights. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/tech-celebrating-insights


Research papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Webinars

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022
Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra
Companies: EyeSee, Danone
April 13, 2022
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Citation

Chow, Vicentijevic, Ray, Bhumaratana and Mitra (2022a, April 13). Embracing the future. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/embracing-the-future


Webinars

New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection

What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Vignesh Krishnan, Chuck Miller
Company: MRII
March 17, 2022
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Citation

Kraus, Krishnan and Miller (2022a, March 17). New Frontiers in ResTech: Sampling Excellence, Data Quality, and Fraud Detection. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/new-frontiers-in-restech-sampling-excellence-data-quality-and-fraud-detection


Webinars

From Phone Calls to Online Research, modernising Western Governors University's research approach

What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an...

Catalogue: Webinars 2022
Authors: Sophia Krystek, Thomas Glover
Company: Recollective
March 11, 2022
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Citation

Krystek and Glover (2022a, March 11). From Phone Calls to Online Research, modernising Western Governors University's research approach. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/from-phone-calls-to-online-research-modernising-western-governors-university-s-research-approach


Webinars

PepsiCo?s quest for digital insights adoption

What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not...

Catalogue: Webinars 2022
Authors: Scott Litman, Sioned Winfield, Katie O'Connor
Companies: Lucy, ZappiStore, PepsiCo
February 25, 2022
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Citation

Litman, Winfield and O'Connor (2022a, February 25). PepsiCo?s quest for digital insights adoption. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/pepsico-s-quest-for-digital-insights-adoption


Webinars

Supercharging insights management at Mars

What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became...

Catalogue: Webinars 2022
Authors: Jennifer Greene, Blaire Stevenson, Brendan Emmerson
Companies: Market Logic Software, Mars Wrigley
February 25, 2022
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Citation

Greene, Stevenson and Emmerson (2022a, February 25). Supercharging insights management at Mars. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/supercharging-insights-management-at-mars


Webinars

Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research

What's it about?Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share? What's in it...

Catalogue: Webinars 2022
Authors: Kristin Luck, Stephen Kraus
Companies: ScaleHouse, MRII
February 17, 2022
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Citation

Luck and Kraus (2022a, February 17). Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/launch-scale-exit-strategies-for-successful-entrepreneurship-in-market-research