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Research papers

The use of competitive analysis in R&D planning

The need for strong "market research" or competitive analysis is no longer limited to strategic or market planning functions within a company. Research and development, one of the most essential determinants of long-term success in the pharmaceutical...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Tamara J. Erickson
February 27, 1985
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Citation

Erickson, T. J. (1985a, February 27). The use of competitive analysis in R&D planning. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-use-of-competitive-analysis-in-r-d-planning


Case studies

In-depth pharmaceutical competitor analysis

The paper presents an example of a case study of in-depth competitor analysis in the Japanese pharmaceutical industry. Prior to outlining the case study, and to place it in perspective, a brief overview is provided of key points of difference between...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William Hall
February 27, 1985
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Citation

Hall, W. (1985a, February 27). In-depth pharmaceutical competitor analysis. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/in-depth-pharmaceutical-competitor-analysis


Research papers

Pharmaceutical industry competitor analysis

The key to change in the pharmaceutical industry is technology and new drug introductions versus exposure to generic competition. The net effect equals the critical stock selection criterion for pharmaceutical investing.

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Christina Heuer
February 27, 1985
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Citation

Heuer, C. (1985a, February 27). Pharmaceutical industry competitor analysis . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/pharmaceutical-industry-competitor-analysis-


Research papers

Electronic payment in Belgium: In search of a competitive equilibrium

The present article will not attempt to present an exhaustive analysis on the problem, but rather to describe the situation of electronic payment in Belgium, where three networks are developing in parallel, and the strategy adopted by the Mister Cash...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Etienne Gaudissart
February 3, 1985
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Citation

Gaudissart, E. (1985a, February 03). Electronic payment in Belgium: In search of a competitive equilibrium. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/electronic-payment-in-belgium-in-search-of-a-competitive-equilibrium


Research papers

Research on perceptions of quality of service among clients and branch personnel

The paper concentrates on findings and conclusions from research studies among retail bank-customer subgroups on one hand, and among personnel in SR-BANK on the other. Some service concepts will evolve, as will some possible psychographic...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Geir Sandgren
February 1, 1985
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Citation

Sandgren, G. (1985a, February 01). Research on perceptions of quality of service among clients and branch personnel . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/research-on-perceptions-of-quality-of-service-among-clients-and-branch-personnel-


Research papers

Service quality in corporate markets

Marketing research is playing an increasingly important role in corporate financial markets in the 1980's and is helping in the formulation of marketing strategy, in new product development and in advertising creative development and campaign...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Mervyn Flack
February 1, 1985
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Citation

Flack, M. (1985a, February 01). Service quality in corporate markets. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/service-quality-in-corporate-markets


Research papers

Mystery shoppers research

Mystery Shoppers Research records the actually observed behaviour contrary to other research which records behaviour afterwards. This type of research is a combination of field-experiment, observation-method and survey-research. In practice this...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Rob H.M. van Leeuwen
February 1, 1985
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Citation

van Leeuwen, R. H. (1985a, February 01). Mystery shoppers research . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/mystery-shoppers-research-


Research papers

Quality in production and distribution of financial products and services (French)

Two evolutions make the development and use of the concept duality in the production and distribution of financial services particularly necessary. The first is that the extension of and innovations in the financial Sector are already encountering...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Andre Babeau
February 1, 1985
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Citation

Babeau, A. (1985a, February 01). Quality in production and distribution of financial products and services (French). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/quality-in-production-and-distribution-of-financial-products-and-services-french-


Research papers

Quality of service in the branch

The paper describes a study undertaken to define and measure the quality of branch service in the TSB, perceived from the viewpoints of both customers and staff.

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Gillian S. Greenway, Peter W. Southgate
February 1, 1985
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Citation

Greenway and Southgate (1985a, February 01). Quality of service in the branch. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/quality-of-service-in-the-branch