Resources Library by ANA

Assessing the effectiveness of computer-based training

Modern technology has made possible the use of distance learning on a large scale, by means of remote terminals linked by telecommunication land lines to a central computer system. Barclays Bank in GB has been developing such a system for the last...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Robert J. Mortimer, Roger J. Stubbs

June 15, 1984

Behavioural structuring of markets by configuration frequency analysis

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Gerhard Batz, Klaus Haupt

Company: PSYMA

June 15, 1984

For a better understanding of individuals

This new material can be analysed in the same way as verbal material. We start with a content-analysis and a symbolic, metaphorical and psycho-analytical interpretation of the signs sent out, just as we would with words. The only difference is that...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Marianne de Souza

June 15, 1984

Research for more effective product assortment decisions

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Company: Philips International

June 15, 1984

Making it all happen: The co-ordinator's view

In this paper, I shall discuss two main themes, from the point of view of an international co-ordinating agency, namely: the problems of communication; the role of check lists in improving communications. Thereafter, most of this paper will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Michael Wilsdon

June 15, 1984

The role of the personal computer in data collection, data analysis, and data presentation

This paper describes a study in which IBM personal computers were used for self-administered interviewing, for data analysis, and for final report preparation. The study involved interviewing two groups of consumer respondents on the main banking...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Bernadette D. McBrien

June 15, 1984

Children and stores

The subject of children and distribution has never been the object of a specific study. The following report has been drawn from the research which we have been conducting annually in France for more than five years on "the Universe of Aug-14 year...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Armelle Le Bigot-Magaux

June 15, 1984

Quality control and standards in different countries in the context of multinational surveys

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Vincent F.W. Ophoff, Jane Kalim

June 15, 1984

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Dieter Schmid

June 15, 1984