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Research papers

Application of database technology to environmental data

The paper outlines the content of this proposed new Database product (IMSBASE) and explains how users will be able to work with it in order to draw off articles of commercial interest.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: James C. Newell
June 15, 1983
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Citation

Newell, J. C. (1983a, June 15). Application of database technology to environmental data. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/application-of-database-technology-to-environmental-data


Research papers

Dial +613 612.145 for Australian tourist information

Australian tourist information, from four separate surveys, is being assembled on disc on interactive computers in Melbourne and New York. It can be accessed with the IMS computer programs, which allow you not only to reproduce tables already formed,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Roy Morgan
Company: Roy Morgan Research Pty Ltd
June 15, 1983
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Citation

Morgan, R. (1983a, June 15). Dial +613 612.145 for Australian tourist information. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/dial-613-612-145-for-australian-tourist-information


Research papers

Using cumulative pretest experiences to improve the effectiveness of radio commercials

The work reported here is based on a pretesting procedure developed by Radio Recall Research of Homdel, New Jersey, U.S.A. and analyzed by Drs. Sard and Sewall, Over the years pretested radio commercials have been classified on a wide variety of...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Dan Sarel, Murphy Sewall
June 15, 1983
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Citation

Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/using-cumulative-pretest-experiences-to-improve-the-effectiveness-of-radio-commercials


Research papers

Family decision making and information processing

The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernard Dubois
June 15, 1983
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Citation

Dubois, B. (1983a, June 15). Family decision making and information processing. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/family-decision-making-and-information-processing


Research papers

The contribution survey research can make to the decision-making process (German)

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process (German). ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/the-contribution-survey-research-can-make-to-the-decision-making-process-german-


Research papers

The fluctuating fortunes of the U.K. Social Democratic Party

This paper describes the methodology, and outlines some of the findings, of an ongoing programme of political research. The focus is the recently formed UK Social Democratic Party. The SDP, in collaboration with its Alliance partner, the Liberal...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Lunn, Peter Cooper, Oliver Murphy
Company: QRi Consulting Ltd.
June 15, 1983
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Citation

Lunn, Cooper and Murphy (1983a, June 15). The fluctuating fortunes of the U.K. Social Democratic Party. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/the-fluctuating-fortunes-of-the-u-k-social-democratic-party


Research papers

How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry

The central theme of this paper is that strategic planning, for both the short and long term, is going to be increasingly important throughout the 1980's and that for effective planning to be carried out information is the key resource. Market...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John H. Fryer
June 15, 1983
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Citation

Fryer, J. H. (1983a, June 15). How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/how-to-ensure-the-maximum-contribution-of-market-research-to-strategic-planning-using-an-example-from-the-airline-industry


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: David Holmes
Company: KANTAR TNS Malaysia
June 15, 1983
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Citation

Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry-2358


Research papers

Measuring the effects of investment in rail services

This paper describes a major study of two rail investments in Glasgow. The main results are presented with commentary on their relevance to the evaluation of similar investments and the lessons for the decision making process that can be learned from...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: John Wicks
June 15, 1983
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Citation

Wicks, J. (1983a, June 15). Measuring the effects of investment in rail services. ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/measuring-the-effects-of-investment-in-rail-services