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Videos

Data-Driven Change Management

Catalogue: Congress 2024
Author: Frederike Rhodes
Companies: , RGP
October 1, 2024
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Citation

Rhodes, F. (2024a, October 01). Data-Driven Change Management. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/data-driven-change-management


Videos

The YES [Young ESOMAR Society] Award

The YES finalists pitch their brightest ideas.

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). The YES [Young ESOMAR Society] Award. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/the-yes-young-esomar-society-award


Videos
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Citation

(2024a, October 01). Green power to the people!. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/green-power-to-the-people-


Videos

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
October 1, 2024
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Citation

Blades, Reyes and DAbreu (2024a, October 01). The LATAM Airlines Story. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/the-latam-airlines-story-12614


Videos

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
October 1, 2024
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Citation

Pierpoint and Talkington (2024a, October 01). Uncomfortable. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/uncomfortable-12626


Videos
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Citation

(2024a, October 01). Unearth Insights From the Unheard. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/unearth-insights-from-the-unheard


Videos
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Citation

Zeh and Moureaux (2024a, October 01). Mapping Billions of Synthetic Journeys. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/mapping-billions-of-synthetic-journeys-12622


Videos

ESOMAR News

Catalogue: Congress 2024
Author:
Company: ESOMAR
October 1, 2024
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Citation

(2024a, October 01). ESOMAR News. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/esomar-news


Videos

Leveraging AI For Optimized Acquisition and Consideration

In this session, we'll explore how GenAI is changing how brands can influence the path to purchase. We'll look at how you can better define consumer archetypes and optimize content strategy to align with their needs. We'll also look at how GenAI is...

Catalogue: Congress 2024
Author:
Company: SimilarWeb
October 1, 2024
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Citation

(2024a, October 01). Leveraging AI For Optimized Acquisition and Consideration. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/leveraging-ai-for-optimized-acquisition-and-consideration