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Videos

Respondent Engagement is alarmingly low and how to fix it

AAI powered platforms can now (or will soon) provide an efficient way to deliver deep insights at scale.  Sample sourcing has not adapted to the needs of this burgeoning segment, we have good (albeit expensive) sources for small qual groups and...

Catalogue: Congress 2024
Author:
Company: Virtual Incentives
October 1, 2024

Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024

Videos

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:
Authors: Paul Labagnara, Katie Lucas
October 1, 2024

Videos

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024

Videos

Dynata RISE Award

Catalogue: Congress 2024
Authors: Nancy Brigham, Stefan Boom
Company: Dynata
October 1, 2024

Videos

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024
Authors: Melanie Castro-Kelly, Kristin Hickey
October 1, 2024

Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024

Videos

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
October 1, 2024

Videos

ESOMAR Foundation

Catalogue: Congress 2024
Author:
October 1, 2024