Abstract:
Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that they post or share pictures on the Internet (PewResearch, 2013). Despite its relevance, no research has been done exploring the use of sharing photos to answer survey questions. Since most of the mobile devices nowadays have a camera, and most of the mobile users are used to upload photos to the Internet (Ibid), there is a clear opportunity to test the possibilities and limitations of answering questions by taking and sharing photos.
Videos
State of the art of science and evidence based neuromarketing (Spanish)
Catalogue: Latin America 2017: #IN
Author: Jaime Romano
 
June 15, 2017
Videos
Delighting the shopsumer in the instant gratification world (Spanish)
Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
 
June 15, 2016
Videos
Leading digital transformation! (Spanish)
Catalogue: Latin America 2019
Author: Pablo Giudici
 
April 9, 2019
