Resources Library by ANA

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Ruthie Brandman, Christiane Schmitz-Trebeljahr

Company: Brandman Marketing Research & Consultancy

November 18, 2014

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl

November 18, 2014

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Christine Schaper, Klaus Berkensträter

Company: Ipsos MRBI

November 18, 2014

Stockography breaking time

We used Stockography to study the changes in Indian weddings in the last two decades. We juxtaposed available stock of past and present weddings and identified the deltas. The data were collected through respondents, professional wedding...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma

November 18, 2014

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Dianne Gardiner

November 18, 2014

Wearables: Putting the X-factor back into qualitative research

This paper showcases how a pioneering research technique was used to answer questions arising from new tv broadcaster, consumer and brand behaviours. Specifically the paper shows how wearable glasses that capture high quality AV footage from a...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson

November 18, 2014

Research World (October 2014)

In this issue we look at innovation to improve quality in mobile research.

Catalogue: Research World 2014

Author: ESOMAR B.V.

October 15, 2014

Revue Française du Marketing (Octobre 2014)

Les banques, comme les autres entreprises, sont confrontées au défi de lafidélisation. Pour des raisons de coût bien évidemment, la fidélisation d'un client estmoins onéreuse que la conquête d'un nouveau client ou la...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2014

Research World (September 2014)

This issue is a 'must read from cover to cover' for those wanting to gain a comprehensive idea of where we are going as an industry/profession and how we are going to get there.

Catalogue: Research World 2014

Author: ESOMAR B.V.

September 15, 2014