Resources Library by ANA

European retail market structures

This paper considers evidence that there are common structures, in terms of types of retail offer, that each European retail market will tend towards over time. It takes a detailed look at two contrasting markets, the UK and Russia, to understand...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Mike Harris, Natasha Retejum

Company: KANTAR TNS Malaysia

June 15, 1995

More than just counting

Lakeside Shopping Centre, the largest in the south of England, is the subject of this presentation. A wealth of research has been conducted here over the 5 years it has been open. The purpose of the presentation is to demonstrate the types of...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Heather Davis

June 15, 1995

Strategies for retailers in Europe by 2000

The environment in which retailers operate is changing rapidly in the late twentieth century. This is evidenced in the higher levels of turbulence, major political changes and new demands being made by consumers. The traditional approaches to retail...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: John Dawson

June 15, 1995

Streamlining the front end of the product development process

This paper describes what one industrial products company, Motorola Information Systems Group has recently done to boost their success rate of new products. While using a Stage-Gate process for product development since the late 1980s, Motorola ISG...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Renee V. Dorjahn

June 15, 1995

Marketing and public relations

This paper is concerned with interrelations between public relations and marketing. This relationship has always been ambiguous and controversial. The chief controversy hinges around delineating the respective roles of the two functions. Both...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Philip Kitchen, Danny Moss

June 15, 1995

The role of research in Japan's post-bubble era

This paper sets out to show how market research is seen by the major research buyers and users in Japan. It starts out by underlining the status of market research in Japan within the overall business context and explaining the background to this....

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: David McCallum, Paul H. Hasegawa

June 15, 1995

What has technology wrought?

This paper takes the view that it is not fanciful to think of computers as a new breed, one that has inhabited the spaces between us and that has woven a global community out of the most fragmented and far-flung colonies. If that is not fanciful,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Hazel Kahan

June 15, 1995

Benefits of using interactive media in new product development research

In this paper, we discuss the use of interactive media in the new product development process. The paper is divided into three parts. In Part I, we discuss a market research approach to new product development which is enhanced by the use of...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Roberta Chicos

June 15, 1995

Discount shops and purchasing behaviour of Italian families

This paper is divided into four parts, covering some background information on the recent history of Discount retailers in Italy in the first part, some key aspects of the ConsumerScan system of measuring the purchasing behaviour in the second, the...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Carlo Pescetti, Paolo Duranti

June 15, 1995