Discount shops and purchasing behaviour of Italian families
Abstract:
This paper is divided into four parts, covering some background information on the recent history of Discount retailers in Italy in the first part, some key aspects of the ConsumerScan system of measuring the purchasing behaviour in the second, the key measures on the short term performances of the Discount Shops in 1994 and 1995 in the third part, and the main aspects of the impact of Discounters on the competitive scene of Fast Moving Consumer Goods in Italy in the fourth part.
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