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Research papers

Quality control of TV peoplemeter panels

It is particularly difficult to control the quality of the results obtained by the peoplemeter panels. Even though the technical resources to carry out a real control exist, no peoplemeter panel operator has so far used a simple system, known as the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Joseph Khoury, Hugues Chavenon
June 9, 2002
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Citation

Khoury and Chavenon (2002a, June 09). Quality control of TV peoplemeter panels. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/quality-control-of-tv-peoplemeter-panels


Research papers

The end of measurement as we know it?

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly becoming defunct in its ability to reflect what is...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Andrew Green
Company: OMD Group
June 9, 2002
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Citation

Green, A. (2002a, June 09). The end of measurement as we know it?. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/the-end-of-measurement-as-we-know-it-


Research papers

The Mediacabsat over-sample

In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thematic programme generation. Until this time,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Gildas Roy
Company: Mediametrie
June 9, 2002
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Citation

Roy, G. (2002a, June 09). The Mediacabsat over-sample . ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/the-mediacabsat-over-sample-


Research papers

Pathways to measuring consumer behavior in an age of media convergence

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers begin interacting with content. As such, tomorrow's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Stacey Lynn Koerner, David Ernst, Henry Jenkins, Alex Chisholm
June 9, 2002
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Citation

Koerner, Ernst, Jenkins and Chisholm (2002a, June 09). Pathways to measuring consumer behavior in an age of media convergence. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/pathways-to-measuring-consumer-behavior-in-an-age-of-media-convergence


Research papers

The ROI ratio

The authors recently analyzed the audience delivery patterns of sixty different media schedules each comprising three media elements - one primetime network television program, one national consumer magazine and one national consumer website. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Craig T. Gugel, Cheryl Idell
June 9, 2002
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Citation

Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/the-roi-ratio


Research papers

Audience measurement in the 'dual economies' of poor countries

The paper introduces the 'duality of economies' prevailing in developing countries such as Pakistan, and the general implication for advertising and media research. The co-existence of two management cultures and modernity amidst poverty creates...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Mansoor Khan, Ijaz Gilani
Company: Gallup Pakistan
June 9, 2002
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Citation

Khan and Gilani (2002a, June 09). Audience measurement in the 'dual economies' of poor countries. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/audience-measurement-in-the-dual-economies-of-poor-countries


Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002
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Citation

Garland, I. (2002a, June 09). Who will write the book? . ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/who-will-write-the-book-


Research papers

A single-source multimedia study

Using a television diary survey sample as the base, additional information on readership of individual newspapers and magazines and visits to specific websites was collected by means of a return to sample telephone interview. This paper concentrates...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Terry Rushbrook, Paul Street
June 9, 2002
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Citation

Rushbrook and Street (2002a, June 09). A single-source multimedia study . ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/a-single-source-multimedia-study-


Research papers

TV viewing patterns in Internet access homes

The main objective of this paper is to provide new information on the viewing patterns in homes with Internet access. Only the panel methodology is capable of supplying longitudinal information and when more people meter-based results are published,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Heikki J. Kasari
June 9, 2002
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Citation

Kasari, H. J. (2002a, June 09). TV viewing patterns in Internet access homes. ANA - ESOMAR. Retrieved August 07, 2025, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes