Who will write the book?

Date of publication: June 9, 2002

Company: Nielsen

Author: Ian Garland


This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for individuals. The results indicate that little convergent activity is evident now, but that consumers do use both media in a complementary fashion.

Ian Garland


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF