Resources Library by ANA

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Michael Thompson, Michael McLean

Company: Opinion Leader

November 20, 2013

Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anita Black, Neil Rothstein

November 20, 2013

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Jeffrey Hunter

November 20, 2013

Breaking news from the BBC

BBC World Service and User Research Lab, in partnership with the Centre for Digital Cultures of Leuphana University, have developed a digital ethnographic global network that observes 'real' news behaviour synchronously around the world. This project...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anne Barnsdale, Lisa Bachmann

November 20, 2013

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Pieter Desmet, Erkan Balkan, Deger Ozkaramanli, Steven Fokkinga, Eapen George

November 20, 2013

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora

Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd

November 20, 2013

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Andrew Vincent, Nina Müller, Dörte Töllner

Company: Point-Blank International GmbH

November 20, 2013

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Luzia Celeste Rodrigues, Fernando Akira Yagi, Luiz Marcelo Abate de Siqueira

November 20, 2013

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Michael Dorsch

Company: forsa

November 20, 2013