Abstract:
BBC World Service and User Research Lab, in partnership with the Centre for Digital Cultures of Leuphana University, have developed a digital ethnographic global network that observes 'real' news behaviour synchronously around the world. This project has been running for 12 months continuously. Within the BBC the Global Network has informed digital innovation, challenged our editorial leaders to review their output on news stories as they happen, across language, theme and organisational boundaries.
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