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Research reports

Global Market Research 2020

The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Global Market Research 2020. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/global-market-research-2020


Research reports

Global Market Research 2019

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 9, 2019
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Citation

B.V., E. (2019a, September 09). Global Market Research 2019. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/global-market-research-2019


Research reports

Global Prices Study 2018

The ESOMAR Global Prices Study is run every two years and provides insights into the price of research around the world. For example, the differences in pricing that exist between countries, between types of projects, and over time. This iteration of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2018
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Citation

B.V., E. (2018a, September 20). Global Prices Study 2018. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/global-prices-study-2018


Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
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Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Research papers

Newspapers as fast moving consumer goods brands

The marketing term "FMCG" stands for "fast moving consumer goods" which are usually exemplified by grocery products such as baked beans or detergents. It is however obvious that few product areas provide such excellent examples of FMCG as the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Philip Wisson
November 1, 1995
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Citation

Wisson, P. (1995a, November 01). Newspapers as fast moving consumer goods brands. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/newspapers-as-fast-moving-consumer-goods-brands


Videos

Insights 2020: How to build an insights engine

In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs and being able to fulfill them better than anyone...

Catalogue: Congress 2016: #WOW
Author: Mario Simon
June 15, 2016
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Citation

Simon, M. (2016a, June 15). Insights 2020: How to build an insights engine . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/insights-2020-how-to-build-an-insights-engine-


Research reports

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). Standard demographic classification. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/standard-demographic-classification


Videos
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Citation

Luck, K. (2022a, April 15). President address. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/president-address