Resources Library by ANA

Sustainable motivation

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their feelings of guilt.Moreover, it will be questioned...

Catalogue: ESOMAR Responsible Marketing 2004

Author: John Barzilay

May 11, 2004

Linking corporate responsibility to corporate performance

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and national levels as well as the growing interest of...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Caterina Carroli, Fabrizio Maria Pini

May 11, 2004

Making data dance

What are the environmental, social and economic dimensions of sustainable development at a regional level?This key question led to the search for an indicator system that could measure it. The author differentiates between the subjective quality of...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Dieter Korczak

May 11, 2004

Life cycle, objective and subjective living standards and life satisfaction

This presentation introduces new types of composite measures of living conditions, more precisely 'Inversely Proportional Index of Wealth' (IPIW) and 'Inversely Proportional Index of Life Satisfaction' (IPILS).They are constructed on the assumption...

Catalogue: ESOMAR Public Sector Social Research 2004

Author: Krzysztof Zagorski

May 9, 2004

Direct measurement of living standards in New Zealand

The paper gives an overview of a series of linked research studies on living standards, carried out in New Zealand over the past four years. The studies were conducted by the authors, aided by other scholars.The paper is in five parts. Following an...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: John Jensen, Vasantha Krishnan, Matt Spittal

May 9, 2004

Independent public opinion research in transitional China: Today and tomorrow

This paper reviews the pioneering research done by China's independent public opinion research in the country's governmental public service assessment and related research subjects.In an attempt to specify the role of independent public opinion...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Victor Yuan, Wen Fan, Mingchao Xiao, Huichao Zeng, Yanhua Fu

Company: Dataway Horizon

May 9, 2004

Government online

Increasingly governments are seeking to use the Internet to communicate in new ways with their citizens. This paper reports on research into the uptake of e-government services amongst members of the public.It was conducted over a three year period...

Catalogue: ESOMAR Public Sector Social Research 2004

Author: Douglas Dalziel

Company: KANTAR TNS Malaysia

May 9, 2004

Grasping the ungraspable

Supporting local businesses to become highly competitive is a major issue for many governments. Within this context the Flemish Minister of Economy ordered a study to examine the effects of product development and design implementation on business...

Catalogue: ESOMAR Public Sector Social Research 2004

Authors: Gino De Vooght, Marjan Desmedt, Jeroen Bloemen, Yves Van Handenhove, Ben Decock

May 9, 2004

Assessing the effectiveness of social marketing

In the last ten years there has been considerable spend on Social Marketing. There is no systematic way of proving the effectiveness of Social Marketing.This paper considers how the effectiveness of Social Marketing should be assessed, the extent to...

Catalogue: ESOMAR Public Sector Social Research 2004

Author: Jude Varcoe

Company: KANTAR TNS Malaysia

May 9, 2004