Resources Library by ANA

Tracking societal values

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the issues and in the value systems of the public is...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Gerard Bartels

May 11, 2004

Sustainable motivation

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.They even generally show that consumer's would pay a premium for...

Catalogue: ESOMAR Responsible Marketing 2004

Author: David Elliott

May 11, 2004

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004

Authors: John Commiskey, Patrick E. Murphy

May 11, 2004

Overcoming the communication gap

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Christian Loewe, Martin Lichtl

May 11, 2004

Sustainability is not rubbish

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Tim Burns, Neil Smith

May 11, 2004

Creating a sustainable future by means of a global sustainability brand

Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability.The central message and real world implications can be applied in business today as the lack of adoption of sustainability...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Sophie Constance

May 11, 2004

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong

May 11, 2004

Think like the sun

Understanding the dynamics of Ecologism is the objective of this paper.Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Tim Love

May 11, 2004

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar

Company: GfK

May 11, 2004