Resources Library by ANA

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Idil Cakim

February 1, 2004

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Indivar Kushari

Company: Ipsos MRBI

February 1, 2004

Utilizing the "voice of the customer" to enhance business success

Air Products and Chemicals is a large, global manufacturer serving a range of markets from industrial manufacturers, petrochemical and semiconductor production through healthcare providers.This paper addresses the company's efforts to collect and...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Bob Ricci

February 1, 2004

A fully automated quality monitoring system

This paper describes a fully automated quality monitoring system that in essence aims to 'take the researcher out of research'.By reengineering the traditional research process, it is possible to eliminate research turn-around time, let the system...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Per Lundgren, Andreas Nergård

Company: Ipsos MRBI

February 1, 2004

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Graham Williams

Company: GfK

February 1, 2004

Website design is about understanding the user

In the authors' research of hundreds of websites for the best part of the last decade, they have observed a number of re-occurring themes and design rules.However, they found that such rules cannot always be globally applied. One of the reasons for...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: James Lang

February 1, 2004

Dynamic package design and optimization in the Internet era

This paper presents a systematic approach using conjoint analysis on the Internet to understand how package design factors drive response. The approach differs from conventional methods because the user can create the study, import the necessary...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah

Company: Moskowitz Jacobs Inc.

February 1, 2004

Studying new product performance in virtually created retail environments

This paper describes recent attempts to use virtual reality components for studying the in-market performance of a new product at the pre-launch stage. Virtual shopping systems today offer intriguing opportunities for a flexible generation and...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Dieter Bock, Bernhard Treiber

Company: Unilever

February 1, 2004

Are mobile phone users ready for MCASI?

In this paper mobile computer-assisted self-interviewing, MCASI, is tested with users of GPRS phones. The test participants were recruited from a national representative panel by TNSGallup in Norway. The users of the mobile survey were asked to give...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Bjorn Nordlund, Svein Thalberg, Jorn Inge Vestgarden, Ingvar Tjostheim

Company: KANTAR TNS Malaysia

February 1, 2004