Resources Library by ANA

Research World (March 2004)

Several important initiatives are under way in Europe and other regions to ensure that the market research industry can speak with one voice. It would be good if market researchers, as part of these initiatives or elsewhere, could develop more ideas...

Catalogue: Research World 2004

Author: ESOMAR B.V.

March 1, 2004

A new model for assessing brand health

The frantic pace of change in today's automotive market requires manufacturers to react quickly to changes in consumer preferences.More than ever, automotive consumers face a dizzying array of choice from which to make their car purchase. With the...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Don Deveaux, Pat Farrell, Collette McLoughlin

March 1, 2004

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004

Authors: Martine Leroy-Sharman, Susanne West

February 22, 2004

Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.The objective is to understand how consumers process information about health care, such...

Catalogue: Global Healthcare 2004

Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna, John Himmelstein

Company: Moskowitz Jacobs Inc.

February 22, 2004

Sensitive subject in a sensitive market

This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial...

Catalogue: Global Healthcare 2004

Author: Jim Ryan

February 22, 2004

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004

Authors: Frank Bracq, Van Terradot

February 22, 2004

Mirror, mirror on the wall - Are we the same for all?

This paper presents the results of a qualitative research study among diabetic patients that identifies distinct patient clusters based on existing attitudes and prevalent mindsets. Based on subsequent sharing of this data with leading...

Catalogue: Global Healthcare 2004

Authors: Sharmila Singh, Debraj Dasgupta

Company: KANTAR TNS Malaysia

February 22, 2004

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

February 2, 2004

Revue Française du Marketing (Février 2004)

Le marketing sensoriel peut se définir comme un «ensemble de variables d'actionscontrôlées par le producteur et/ou le distributeur pour créer, autour duproduit ou du service, une atmosphère multi-sensorielle spécifique, soit...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2004