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This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: David Pring

September 1, 1999

Asset management in changing retirement markets

In coming years, the global asset management market will be affected by changes in the business, investment and legislative environment. In particular, changes to the way in which companies organise the provision of retirement benefits to their...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Mervyn Flack

September 1, 1999

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Rupert K. Tower, Peter Cooper

September 1, 1999

Consuming values

The paper focuses on the shifting relationship between consumers and objects of consumption. It suggests that postmodern consumption in which experiential consumption is foregrounded forces us to rethink boundaries between researchers clients and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Rita Denny

September 1, 1999

Romancing the sands

Given that most multinational companies develop their products and services in the west their applicability for markets that are at a variance - cultural logistical or evolutionary - is suspect. This issue becomes more evident in the service sector...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Dipen Mehta

Company: Nielsen

September 1, 1999

Simulate to create a winner

In this paper a model to measure the impact of value creating elements in the product development process is introduced. In the early phases of the product development process the researcher is able to identify which element of the product will add...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Dirk Huisman

Company: SKIM

September 1, 1999

Knowledge discovery for efficient relationship marketing

Today’s business environment is going through fundamental changes. Market saturation, increased commoditisation, shorter product life cycles and above all increased competition and business risks are influencing the way organisations see and...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Wolfgang Schweiger

September 1, 1999

The expanding universe of market research

Market research is a relatively small part of the professional and business services sector. Commercially available revenues in 1998 were roughly $1bn (£7bn) worldwide, representing only about 0.1% of overall sales value. However, its economic and...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Philip D. Barnard

September 1, 1999

Facing the future

This authors of this paper argue that brand leadership is not about reacting but about anticipating and taking risks. The imperative for change and innovation is particularly evident when national brands embrace the challenge to become global...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Richard Pike

September 1, 1999