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Research papers

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: A. J. B. White, Michael St. C. Hannah
June 15, 1974
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Citation

White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research