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Epple and Weser (2001a, October 28). Does the Internet really prevent kids from reading magazines?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/does-the-internet-really-prevent-kids-from-reading-magazines-
Weser, A. (1997a, June 15). Advertising increases market shares and media mix achieves most. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-increases-market-shares-and-media-mix-achieves-most