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Research papers

The contribution of semiotics for the studies in advertising communication

This paper is divided into three parts. The first one presents the semiotical concepts employed and the presence of signs in human communication. The purpose of this part is to lay the theoretical basis of the study developed. The second part is...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Author: Affonso Barella
May 1, 1995
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Citation

Barella, A. (1995a, May 01). The contribution of semiotics for the studies in advertising communication. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-contribution-of-semiotics-for-the-studies-in-advertising-communication