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Krejtman and Tchertoff (1977a, November 01). The participant observation as an adequate technique to built a brand diversification strategy. ANA - ESOMAR. Retrieved July 25, 2024, from
Seydel and Jacobs (1977a, June 15). Dynamic research for a dynamic market. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/dynamic-research-for-a-dynamic-market
Knecht and Rook (1976a, June 15). Some examples of research on bio-tex promotion. ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/some-examples-of-research-on-bio-tex-promotion
Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved July 25, 2024, from
https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-
Strothmann, K. (1963a, June 15). Possibilities or applying branding techniques to the marketing of industrial goods. ANA - ESOMAR. Retrieved July 25, 2024, from