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Branthwaite, A. (1991a, June 15). The social psychological basis of individualisation in consumer lifestyles and demand. ANA - ESOMAR. Retrieved June 10, 2024, from
Branthwaite and Cooper (1978a, September 01). Value for money of qualitative research. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/value-for-money-of-qualitative-research