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Research papers

Changing consumer needs in the U.K. packaged holiday market

This paper describes how tour operators, with special reference to the British Airways subsidiary, have responded to changed market conditions in the holiday market since 1973. The changes have been caused by factors outside of the control of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Albert Gallichan
June 15, 1976
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Citation

Gallichan, A. (1976a, June 15). Changing consumer needs in the U.K. packaged holiday market. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/changing-consumer-needs-in-the-u-k-packaged-holiday-market