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Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved August 01, 2024, from
Crossman and Hayes (1983a, November 02). Simulated test markets. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/simulated-test-markets
Hess and Ernst (1982a, June 15). Methodological experiments of measuring the coverage of daily newspapers. ANA - ESOMAR. Retrieved August 01, 2024, from
Bermingham and Liepelt (1982a, June 15). Audience composition meters with personal push buttons. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/audience-composition-meters-with-personal-push-buttons
Cornish, P. (1982a, June 15). The London experiment. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/the-london-experiment
Bartram, M. (1981a, August 01). Improving the profitable use of continuous research. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/improving-the-profitable-use-of-continuous-research
Tennstädt and Köcher (1980a, June 15). New research results require methodological change. ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/new-research-results-require-methodological-change
Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-
Devrient, P. (1980a, June 15). Using market research in campaign planning . ANA - ESOMAR. Retrieved August 01, 2024, from
https://ana.esomar.org/documents/using-market-research-in-campaign-planning-