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Buck and Piper (1995a, June 15). The growing strength of the retailer and the effects on FMCG brand manufacturers. ANA - ESOMAR. Retrieved September 22, 2024, from
Piper and Breese (1993a, June 15). Data for dialogue. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/data-for-dialogue