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Downing, J. A. (1959a, June 15). Attitude research and international advertising themes (French). ANA - ESOMAR. Retrieved July 10, 2024, from
https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes-french-
Adler, M. K. (1959a, June 15). The co-ordination of international research. ANA - ESOMAR. Retrieved July 10, 2024, from
https://ana.esomar.org/documents/the-co-ordination-of-international-research