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Research papers

Transforming American Express

This presentation examines the role of qualitative research in the transformation of American Express' US Small Business Services division, an issuer of credit cards, into OPEN: The Small Business Network from American Express, a network of financial...

Catalogue: Congress 2005: Making A Difference
Authors: Jeremy Diamond, Amy Markus
Company: American Express Company
September 21, 2005
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Citation

Diamond and Markus (2005a, September 21). Transforming American Express. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/transforming-american-express