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Vaccarini and Amuchastegui (1992a, September 01). The systemic approach to publicity evaluation (Spanish). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation-spanish-
Amuchastegui and Vaccarini (1992a, September 01). The systemic approach to publicity evaluation. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation