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Research papers

The first year of a nationwide push-button meter, TV audience measurement system in Portugal

Ecotel Portugal had its first TV audience results available by March 1991. The experience with a nationwide meter system in Portugal is thus limited to about one year. Taking this fact into consideration and after an introduction, this paper starts...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Antonio Valente, Paula C. Mateus, Ana Marquilhas
June 15, 1992
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Citation

Valente, Mateus and Marquilhas (1992a, June 15). The first year of a nationwide push-button meter, TV audience measurement system in Portugal. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/the-first-year-of-a-nationwide-push-button-meter-tv-audience-measurement-system-in-portugal