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Cheang and Paton (2015a, June 15). Discovering brand impact. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/discovering-brand-impact-8425
Winter and Sands (2004a, March 01). Why shift to customer experience measurement seated in brand values rather than process delivery?. ANA - ESOMAR. Retrieved July 06, 2024, from
Jamieson and King (2002a, October 20). Providing online customers with an 'extraordinary customer experience'in telecommunications markets. ANA - ESOMAR. Retrieved July 06, 2024, from
Brown, B. (2001a, June 01). Beyond eyeballs. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/beyond-eyeballs