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Ehrenberg, Barnard and Scriven (1996a, June 15). Justifying our advertising budgets. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/justifying-our-advertising-budgets
Ehrenberg and Barnard (1994a, September 01). Advertising for brand maintenance. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/advertising-for-brand-maintenance