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Stern, P. (1996a, November 01). Long run loyalty . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/long-run-loyalty-
Ehrenberg and Stern (1995a, June 01). Evaluating and forecasting prescribing. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/evaluating-and-forecasting-prescribing