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Farr, A. (2003a, September 14). Don't cut off the hand that feeds you. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/don-t-cut-off-the-hand-that-feeds-you
Farr and Rastrick (2002a, December 01). Managing profitable brands in Asia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/managing-profitable-brands-in-asia
Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity